Down Alternative Neck Support Pillow

This Bed Pillow from Velleora Home Decor uses a down-alternative fill that gives the soft, mouldable feel of down without the feathers - which matters for anyone who reacts to them, and for anyone tired of quills working their way through a cover.

The fill is graded to support the head and neck rather than collapsing flat, so it holds a sleeping position through the night instead of needing to be punched back into shape at 2am. It suits back and side sleepers, and unlike memory foam it can be folded, shaped and moved around freely.

Three loft and size options are offered so the pillow can be matched to build and sleeping position. The cover is breathable cotton-feel fabric with piped edges, and the whole pillow is machine washable and tumble dryable on low - which is where a fibre fill has a clear advantage over foam. Shake it out before first use and air it periodically to keep the loft.

• Down-alternative hypoallergenic fill
• Soft mouldable feel, holds its loft
• Three loft and size options
• Breathable piped cover
• Fully machine washable and dryable
• Suits back and side sleepers